For the past decade, Freedthinkers work with our clients to turn insights into opportunities.

Our 45 practitioners around South Africa range from recruitment & moderation to analysis & strategy. 80% of our team is female; 35% are black females.

In accordance with the dti BBBEE guidelines, Freedthinkers is a Level 4 contributor. The founding partners are Mike Freedman & Pippa Kapelus.

Mike generates & guides strategic processes, developing cultural alignment, strategies & brands, for the private and public sectors. He is a published author, writer & speaker as well as trustee & director on environmental & social trusts & boards.

Pippa leads Freedthinkers search for insights & strategic themes. She designs a growing portfolio of stakeholder engagement processes, that range from ethnographic deep dives to innovative segmentation studies.