The Portuguese say we can’t call our ports port, the French say we can’t call our champagnes champagne, the Italians say we can’t call our grappas grappa; & now Americans say we can’t call our rooibos, rooibos. It’s brand colonialism.

Yogis brand and copyright their positions and breathing. Monsanto genetically modifies nature to brand staples like soya and maize. The South African government seeks judgment in Switzerland to overturn an American corporation’s right to own and exploit southafrica.com – in the war for the consumer’s mind, enter the battalion of lawyers.