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Think Hard, Think Fast, Think Together
Turbine Processes are collaborative & co-creative journeys, where we guide, generate & refine ideas & strategies that develop your culture & brand.
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Market Research
Umuntu Ngumuntu Ngabantu – as a person is a person through the eyes of others, so is a business and brand. Freedthinkers conduct consumer & market research, top level and extensive stakeholder engagements that yield deep insights and show you who you truly are.
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| Make sense of your world with In-Depth Research, Stakeholder Engagements, Ethnographics, Market & Change Dynamics & Brand Audits. |
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| Look into the future with TrendSearch. Develop your Vision & Values. See beyond the day-to-day with a collaborative, future-thinking session @ the Turbine. |
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| Develop a brand architecture greater than the sum of your parts. Turn vision into strategy; then strategy into structure & action. Resolve divisive issues according to your values. |
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| Ethnographics give BBC Worldwide (& advertisers) valuable insights to their South African audience, while subsequent Freedthinkers think-tanks are guiding future programming & promotions. |
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| How does a corporate vision translate into goals, strategy & structure? Freedthinkers has facilitated a number of processes that interlace culture & brand |
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| How does one of the most successful home-grown research companies spread its wings? Through stakeholder engagements & Turbine processes, Freedthinkers has facilitated a comprehensive way forward. |
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| Changing a format that has worked well can be traumatic and sometimes dangerous. By coming to Freedthinkers for consumer research, Business Day reduced the trauma & eliminated the danger. |
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| Our African Heritage, known as nherit, clusters all African World Heritage sites. It s a Freedthinkers initiative & a work in progress, supported by UNESCO & the MTN Foundation. See www.nherit.com |
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| Recruiting top talent needs a brand that breathes class. Freedthinkers undertook a brand audit, leading to Turbine sessions that have sparked the reconception of the Mindcor brand. |
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| Freedthinkers works with MTN on the inside & outside. Inside: how units within MTN can flex their collaborative, co-creative muscles to drive innovation. Outside: how customers & prime prospects view specific MTN offerings. |
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| Freedthinkers work with Nestle South Africa & Switzerland on a variety of projects that range from communication checks to new product development. We take the research to Turbine processes that explore opportunities, based on perceived realities. |
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| We gave Virgin International an in-depth view of South African corporate responsibility practices, which led to a Turbine process that engaged all Virgin South Africa businesses to create a common, interactive social responsibility programme. |
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| A key value of Discovery Health is innovation – yet people are too busy doing. Freedthinkers collaborated in developing a program that stimulates & rewards innovation. Fresh minds are spotted & fresh ideas are being implemented. |
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| Research & New Opportunities around integrating formal & informal economies, with a focus on peri-urban towns. Research, Brand Architecture & Marketing Strategies for environmental sustainability. |
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| With support from UNESCO we are building a brand that embraces all African World Heritage Sites. See www.nherit.com - another work in progress. |
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| Research into Men’s Health & stakeholders engagements to understand the best way to launch Women’s Health |
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| In a rapidly changing media landscape, how can South Africa’s largest newspaper build on its strengths. Through a series of Turbine processes, Freedthinkers has helped Sunday Times define its vision, purpose, strengths, challenges & opportunities. |
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| Consumer Research led to facilitating vision & values, developing brand & marketing strategies, reconstituting Cash Crusaders from the inside out. |
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| Following stakeholder engagements for what was Department of Environment & Tourism, Freedthinkers developed Indalo Yethu – the national environmental brand, of which Mike Freedman is now a trustee & strategic advisor. |
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| Art the request of Accelerate Cape Town ( a consortium of Cape Town Business), Freedthinkers facilitated “Vision 2030” for Cape Town, undertaking stakeholder engagements |
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| We facilitated conversations around immediate actions & medium-term strategy. Stellenbosch Wine Routes have members that range from conservative to adventurous – we needed to find powerful consensus |
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| Unilever is amongst the most socially responsible international companies & Freedthinkers was tasked to make constructive critiques around their CSI & Sustainability strategies. |
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| Freedthinkers conducted stakeholder engagements & an independent brand audit, leading to rethinking the interaction between Webber Wentzel culture, brand & marketing. |
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| Neil Govender, Head: Consumer Insight, Nestlé South Africa You have re-ignited my passion re the research (agency) industry and associated approaches. The professional and creative manner in which you have assumed this pilot Nestlé work/relationship is awesome! The specialist areas of expertise in the company, coupled with the nature of people in the team, made the process and outcome truly wonderful.
Freedthinkers is certainly one of the forefront research agencies in my book! Thank you again! |
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